About

We specialize in data-driven storytelling and thought leadership—the kind that gets noticed, shared, and talked about. Our work has been featured across Vox Media properties, Digitas activations, and even shared at Cannes Lions.

Two Cents is led by Steph Kumar, a former research exec at Twitter, Google, and Pinterest with 15+ years of experience turning market signals into sharper stories and strategies. Her team has covered everything from wellness trends to shopper behavior to voice tech, with work featured in places like The New York Times, LA Times, Glamour, Ad Age, and Think with Google.

From quick-turn surveys to deep strategic work, we help clients find the story in the data and use it to position with clarity and conviction. We're a lean, editorial-minded team that moves fast, thinks sharp, and shows up as a true thought partner every step of the way.

The Team

Steph Kumar smiling, with shoulder-length blonde straight hair, wearing a dark sweeter
Steph
Founder

I spent 13+ years at tech giants like Google, Twitter & Pinterest, decoding customer behavior. Now, I partner with C-levels to turn those insights into winning strategies.

Nylea
Chief of Staff

With 9+ years in project management and executive support, I turn complex workflows into smooth systems. I thrive on bringing clarity and momentum to fast-moving teams.

Photo of Megan smiling, with long hair and a dark shirt, on a white background
Megan
Learning Design & Research Manager

My Columbia Master's in Instructional Media & Technology helps me deeply understand customer needs. I love translating those insights into engaging product experiences that stick.

You’re probably here because something big is on your plate. Maybe you're shaping a bold new brand story. Maybe you're gut-checking a decision that’s already in motion. Or maybe you're just trying to understand your customers a little more deeply—and a little more quickly.

Over the last 15+ years, I’ve partnered with leaders across Marketing, Sales, Product, Innovation, and Comms. I’ve been in the meetings where the insight needs to land. I’ve reviewed the decks that look polished but say very little. I’ve rewritten agency work late into the night because it missed the mark.

That’s why I started Two Cents.

We’re a modern research partner that feels more like an extension of your team. We run custom, end-to-end work built around clarity, speed, and story. No off-the-shelf frameworks. No filler charts or 80 page decks. Just sharp thinking, strong storytelling, and our honest take—our two cents, if you will.

Because great research doesn’t just inform. It influences. It inspires. And it drives action.

Talk soon,
Steph

Working with us

Insights so good your stakeholders keep coming back for more and get you that seat at the table.

Think of us as your fractional research partner.

We’ll do the heavy lifting where you need us, and step out of the spotlight because you need your time to shine.

We want your team to win.

Need us to knock out an end-to-end research project, and provide a beautiful, on-brand insights deck? Got it.

Have a bunch of data that needs to be sorted with new actionable insights? Absolutely.

Want us to help you create a strategic roadmap for the next quarter so that we can blast through your research goals? Let’s do this.

Ready for that promo, but need some insider knowledge on exactly how to get there? We’ve got you.

Here’s the deal - we care about your success. We want you and your team to win big and look good while doing it.

Ready to see how we can help? Drop us a line at hello@twocentsinsights.com.

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A note from Steph...

Backed by big names.
Built for bold teams.

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